PICTURES: 10,000 frozen iPods shuffles inside popsicles as prizes distributed by the ice-cream company

This novel idea was developed by the Bullet Brazil for Unilever’s Kibon, which is the Brazilian equivalent of the Good Humor ice cream brand. It works like this: the consumer buys an Fruttare popsicle which comes in 10 different fruit flavors and may find an iPod Shuffle inside the package.

Quote “The Company will manufacture 10,000 specially made popsicles, identical in size and color to the actual thing, frozen with iPod shuffles inside.”
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