Advanced Micro Devices today at the GSMA Mobile World Congress announced the launch of Imageon solution to enable playback of media-rich applications such as mobile TV, 3D games and high-fidelity audio on mobile phones and handheld devices. AMD's Imageon D160 mobile TV solution is a complete hardware and software package that will enable mobile devices to receive over-the-air broadcast TV signals transmitted in the DVB-T and DVB-H standards. The Imageon M210 audio processor is designed to enable a high-definition, fully integrated audio subsystem capable of delivering more than 100 hours of music playback in airplane mode. And the Imageon A250 application processor for feature phones will combine the best of AMD’s latest multimedia technology for video recording and playback, photo imaging, and high-resolution displays, offering performance rivaling today’s stand-alone consumer electronics devices while maintaining long system battery life.

The firm also introduced unique next-generation graphics cores that uses AMD's technologies to provide an immersive graphics platform from PCs to game consoles such as the Microsoft Xbox 360.

New AMD handheld technology will be available for OEMs and silicon supplier licensees to sample beginning this month. Features enabled by these new products and technologies are expected to start appearing in mobile devices in late 2008 and 2009.