Alienware today announced that it is all set to open its first store -- The Alienware Experience -- in New York. Located in Micro Center just outside New York City, Alienware Experience brings its world-class gaming in-store. The new Alienware store will open at 11:30 a.m. EDT on Saturday, July 25 and will provide hardcore gamers and tech-savvy computer enthusiasts with the opportunity to experience Alienware first hand.

The new store will display several of Alienware machines including the recently introduced Alienware M17x, the M17 and Area-51 m15x laptops and the Area-51 X58 desktop.

The first 500 guests to arrive will receive exclusive Alienware t-shirts, draw string bags and 2GB USB thumb drives.

Attendees who decide to prove their gaming prowess at the LAN event will also have the chance to win additional prizes such as PC games, speakers, keyboards, mice and headphones until 6 p.m. EDT.

The Micro Center store is at 263 McLean Blvd, Paterson, N.J. Click here for a map to the store.