ASUS today added the Maximus III Formula and Maximus III GENE to its Republic of Gamers (ROG) lineup of high performance motherboards. Based on Intel's P55 chipset and purpose-designed for gaming, both motherboards are equipped with a wealth of exclusive gamer-centric features that effect improvements across all facets of the user's gaming and overclocking experience—from improved in-game response and reduced Internet latency, to convenient hardware-based, real-time tweaking.

The ATX Maximus III Formula is targeted at PC enthusiasts, hardcore gamers and early adopters who crave leading-edge specifications, enhanced extensibility, and the cool factor, while the mATX Maximus III GENE is designed for case modders and budget-conscious gamers who prefer smaller—yet still power-packed—machines.

Exclusive Features:

* GameFirst
A unique traffic shaping technology, GameFirst manages the flow of traffic according to users' needs so that they can still perform Web-based tasks, download and upload files, and engage in Internet chats while maintaining the low ping times needed to dominate their opponents during online gaming.
* Speeding HDD
Utilizing a dual channel design, Speeding HDD doubles data transfer rates, slashing game loading and data access times. To enjoy this technology, users simply have to connect two HDDs to the specially-marked SATA connectors on the Maximus III Series motherboard. The drives are set-up automatically—no manual configuration is required.
* SupremeFX X-Fi
With its premium components and support for Creative Labs' acclaimed Crystalizer, CMSS3D and EAX technologies, SupremeFX X-Fi delivers the most realistic and accurate audio in games. This iteration of SupremeFX X-Fi also supports Blu-ray output.