Yahoo partners with Twitter to boost social features
Yahoo today announced that it will be partnering with social darling Twitter “to enhance the appeal of its online properties with popular social networking features.” So what’s in store for Yahoo users? The partnership will allow web surfers to view the short, 140-character messages created by Twitter users, dubbed Tweets, directly within Yahoo sites as well as to publish their own Twitter messages without leaving Yahoo.
Beginning on today, Yahoo’s Internet search engine results will display up-to-the-second Tweets about various topics, matching the so-called “real time search” capabilities that Google and Microsoft announced in their own respective deals with Twitter last year.
Yahoo also plans to display a live stream of Tweets within other online properties including its email service and sites devoted to sports, entertainment and finance later this year.
No word on how much Yahoo paid Twitter for this deal, but it could be close to $12 million as last month Microsoft and Google paid a combined $25 million for the right to include Twitter data in their search results.
[via Yahoo News]
