Very few global companies have annual revenue of $9.5 billion and here is Microsoft, reserving this amount just for research and development (R&D). And probably that’s the reason why it is way ahead in software game. Reportedly, Microsoft has reserved $9.5 billion for R&D activities in the year 2010. The figure is a part of Microsoft’s overall evolution strategy, which revolves around a three-pillar vision involving three screens (mobile, PC and TV), the cloud, and on-premise solutions.
“This is our aspiration. This is how we’re reinventing Microsoft, and what we’re bringing to the marketplace. And this is a company that will invest $9.5 billion this year in R&D. Not only is that $3 billion more than the next closest technology company, it’s now more than any company in the world, which is an incredible opportunity to really, especially in light of the tough, difficult macroeconomic times that we’re coming out of, we chose to really lean in, and double down on our innovation and R&D story, because we feel like this is an incredible, unique inflection point in time, and we want to lead in the cloud,” Microsoft Chief Operating Officer Kevin Turner stated.