Intel launches ‘Sponsors of Tomorrow’ global marketing campaign
As far as I remember Intel Inside has been Intel’s best campaign ever. But that particular campaign, like others, was targeted towards Intel’s processor rather than the brand Intel itself. On the other hand, the Sponsors of Tomorrow marketing campaign signifies brand Intel. Representing Intel’s biggest marketing campaign in nearly 3 years and the first that spotlights the promotion of the Intel brand and not a processor product, “Sponsors of Tomorrow” will launch May 11 in the United States, Germany and the United Kingdom with limited teaser ads starting today online. The ambitious campaign conveys the message that gigantic advances of the digital age have been made possible by silicon, and the vast majority of this silicon has come from Intel.
(Video Ad after the jump)
The multi-million-dollar marketing campaign is the largest for Intel since “Multiply,” the September 2006 campaign that supported the then-new Intel Core 2 Duo. “Sponsors of Tomorrow” is expected to have a lifespan of 3 to 5 years, and was created by Venables Bell & Partners in San Francisco.
