The HD Radeon 4770 is the latest graphics card from the house of AMD, designed for value-minded gamers. Based on 40nm fabrication process, the ATI Radeon HD 4770 delivers best-in-class performance and energy efficiency at anticipated launch prices as low as $99. The video card supports DirectX 10.1, GDDR5 memory, and CrossFireX technology, allowing a second ATI Radeon HD 4770 card to be added for a near-linear increase in performance.

“Consumer pressure in this economic downturn is shifting demand to lower prices and the price band around $100 has the highest demand and highest volume,” said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD. “AMD has responded with the launch of the ATI Radeon HD 4770, targeting this market with cutting-edge technologies like 40 nm processors, support for DirectX 10.1 gaming and GDDR5 memory. This strategy stands in stark contrast to the old 'trickle down' technology approach some still use to address this important segment.”