Microsoft today reported that its touch table will be available at AT&T’s mobile stores from April 17th, to give customers the ability to explore their mobile worlds using touch and device recognition technology. Initially AT&T has planned to use Surface on a trial basis at selected mobile stores, and based on the success and learning from these initial pilot deployments, plans for further expansion across AT&T’s 2,200 U.S. retail stores will be determined. So if you are a resident of New York City, Atlanta, San Antonio or San Francisco then you’re in for a treat as all AT&T mobile stores in these four cities will sport Surface table, so make sure to visit their store after 17th April for hands-on Surface experience.
“We are thrilled to bring this groundbreaking new technology to our stores so we can introduce customers to their mobile worlds in a very personal and easy way,” said Ralph de la Vega, president and CEO, AT&T Mobility. “We look forward to working with Microsoft to continue developing new ways for our customers to learn about the ever-growing lineup of mobile devices and applications.”
“Microsoft Surface transforms the retail environment from a transaction destination to a customer engagement destination,” said Robbie Bach, president, Entertainment & Devices Division, Microsoft. “With innovative and intuitive ways of accessing information and digital content on Microsoft Surface, consumers now have an entirely new, unique and personalized shopping experience. We’re excited to have AT&T bring this to life and be the first company showcasing Surface in its retail locations.”